Selected Work
- Client:
- Medovie
- Project:
- Copywriting
- Description:
- The story of a natural skincare company told, from founding to storefront, over four weeks and 400 cups of coffee. Deliverables included: website and product copy, user stories, marketing emails, socials, video scripts, and a ton of microcopy.
- Client:
- Bank of Cyprus
- Project:
- UX Writing
- Description:
- A total refresh of a popular banking app with oodles of microcopy that needed a pinpoint user journey.
- Client:
- Misfit Union
- Project:
- Package Copy
- Description:
- An edgy brand story about a maverick start-up on a mission to change the way people bought and consumed food. Package design by RTD.
“Way to go, misfit. You just saved the planet nine truck trips and made a local farmer happy. And you’re eating good, clean, hand-prepared food that doesn’t come with any ingredients you can’t pronounce. So happy, healthy eating. Enjoy every ounce of this nutrition-packed meal before you recycle our eco-package. Try a new combination every time. And, please, you keep doing you. Don’t fit in. Join the evolution.”
- Client:
- Tekton
- Project:
- Video Script
- Description:
- Making fiendishly difficult math hip and simple. The talented folks at Navajo Digital made this video from my script.
- Client:
- Reforest Nicosia
- Project:
- Brand Voice
- Description:
- One part “Don’t Look Up,” three parts hard hope, Reforest Nicosia’s new brand voice (and its awesome new website) is kickstarting the fight against climate change in one of Europe’s least green capitals.
“We’re Reforest Nicosia, a grassroots team of climate experts, local organizers and community volunteers. We’ve planted over 10,000 trees in the wider Nicosia area so far. Our goal is to plant 300,000 — one tree for every resident of the city. (That’s you!) Join our effort to save the planet. Help us green Cyprus.”
- Client:
- BECCA Europe
- Project:
- Creative Direction
- Description:
- A complete rebrand of a pioneering arts funding consultancy with a focus on stories, not stats. I designed the visual identity and website, and wrote the website copy and monthly newsletters.
- Client:
- WP Clone
- Project:
- Website Writing
- Description:
- Helping an SaaS start-up with a highly technical audience get their selling points across without sounding like an IT manual.
“Sock-rocking WordPress management bundles that will make your wallet happy.”
- Client:
- Centerfield Media
- Project:
- Content/SEO Writing
- Description:
- I’ve written a lot of stories over the years, under my own name and as a ghostwriter. Here are a few links to my work at Centerfield Media. (The little 👻 means I wrote it but you won’t see my name on it.)
- Client:
- Various
- Project:
- Article Writing
- Description:
- A small selection of articles I’ve written for news outlets, clients, and blogs.
- Hype House: The Death of Content As We Know It
- Stories Are More Memorable Than Facts: Debunking the Internet’s Most Popular Storytelling Statistic
- Planning a Top-to-Bottom Digital Transformation? Ask These Three Questions First.
- Free Love After the Apocalypse: The World According to Uptopos of Makounta
- Let Us Now Praise Abnormal Men: An Interview with Uri Geller
Hi, I’m Max.
I’m a copywriter with a background in creative writing and journalism, so turning messages into compelling stories is what I do best. I’m the co-founder of Storyline Creatives, a boutique writing agency that specialized in story-driven content, and a freelance writer with over 15 years’ experience developing copy and editorial content for print and web media across the globe. I work with people and businesses that want to sound as good as they look. Here’s my full CV.
Contact: max@maxsheridan.com
Site info: This site is proudly hand coded 💪 and hosted on GitHub. Type is Diatype by Dinamo.