
Misfit Union
Package Copy
An edgy brand story for a maverick start-up on a mission to change the way people bought and consumed food. Package design by RTD.
“Way to go, misfit. You’ve just saved the planet 9 truck trips and made a local farmer happy. And you’re eating good, clean, hand-prepared food that doesn’t come with any ingredients you can’t pronounce. So happy, healthy eating. Enjoy every ounce of this nutrition-packed meal before you recycle our eco-package. Try a new combination every time. And, please, you keep doing you. Don’t fit in. Join the evolution.”
Tekton
Video Script
Making fiendishly difficult math simple and hip. The talented folks at Navajo Digital made this video from my script. Play it!

Reforest Nicosia
Brand Voice
One part Don’t Look Up, three parts hard hope, Reforest Nicosia’s new brand voice (and its awesome new website) is kickstarting the fight against climate change in one of Europe’s least green capitals.
“We’re Reforest Nicosia, a grassroots team of local organisers, environmental experts, and community volunteers. We’ve planted over 10,000 trees in the wider Nicosia area so far. Our goal is to plant 300,000 — one tree for every resident of the city. (That’s you!) Join our effort to save the planet. Help us green Cyprus.”

Medovie
Copywriting
The story of a natural skincare company told from start to finish over four weeks and 400 cups of coffee. Deliverables included: website and package copy, articles, user stories, socials, marketing emails, video scripts, and a ton of microÂcopy.

Bank of Cyprus
UX Writing
A refresh of a popular banking app with oodles of microÂcopy that needed a pinpoint user journey.

BECCA Europe
Creative Direction
A complete rebrand of an envelope-pushing creative arts funding consultancy with a focus on stories, not stats. Deliverables were: visual identity, brand voice, website design and copy, and monthly newsletters.

WP Clone
Website Writing
Helping an SaaS start-up with a highly technical audience get their selling points across without sounding like an IT manual.
“Sock-rocking WordPress management bundles that will make your wallet happy.”

Centerfield Media
Content Writing
I’ve written a lot of stories over the years — under my own name and as a ghostwriter. Here are a few links to my latest work at Centerfield Media. Read more of my work at Copy Cat. (The little 👻 means I wrote it but you won’t see my name on it.)
Contact
max@maxsheridan.com