Misfit Union

Package Copy

An edgy brand story for a maverick start-up on a mission to change the way people bought and consumed food. Package design by RTD.

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“Way to go, misfit. You’ve just saved the planet 9 truck trips and made a local farmer happy. And you’re eating good, clean, hand-prepared food that doesn’t come with any ingredients you can’t pronounce. So happy, healthy eating. Enjoy every ounce of this nutrition-packed meal before you recycle our eco-package. Try a new combina­tion every time. And, please, you keep doing you. Don’t fit in. Join the evolution.”

Tekton

Video Script

Making fiendishly difficult math simple and hip. The talented folks at Navajo Digital made this video from my script. Play it!

Reforest Nicosia

Brand Voice

One part Don’t Look Up, three parts hard hope, Reforest Nicosia’s new brand voice (and its awesome new website) is kickstarting the fight against climate change in one of Europe’s least green capitals.

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“We’re Reforest Nicosia, a grassroots team of local organisers, environ­mental experts, and community volunteers. We’ve planted over 10,000 trees in the wider Nicosia area so far. Our goal is to plant 300,000 — one tree for every resident of the city. (That’s you!) Join our effort to save the planet. Help us green Cyprus.”

Medovie

Copywriting

The story of a natural skincare company told from start to finish over four weeks and 400 cups of coffee. Deliverables included: website and package copy, articles, user stories, socials, marketing emails, video scripts, and a ton of micro­copy.

Bank of Cyprus

UX Writing

A refresh of a popular banking app with oodles of micro­copy that needed a pin­point user journey.

BECCA Europe

Creative Direction

A complete rebrand of an envelope-pushing creative arts funding consultancy with a focus on stories, not stats. Deliverables were: visual identity, brand voice, website design and copy, and monthly newsletters.

WP Clone

Website Writing

Helping an SaaS start-up with a highly technical audience get their selling points across without sounding like an IT manual.

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“Sock-rocking WordPress manage­ment bundles that will make your wallet happy.”

Centerfield Media

Content Writing

I’ve written a lot of stories over the years — under my own name and as a ghost­writer. Here are a few links to my latest work at Centerfield Media. Read more of my work at Copy Cat. (The little 👻 means I wrote it but you won’t see my name on it.)

• How to Turn Your Old Phone Into a Home Security Camera
• Is Your Home a Magnet for Porch Pirates?
• Her Six-Year-Old Spent $16,000 in the App Store
• Twas the Night Before Xmas and the Cybercriminals Were Stirring
• These Celebrity Home Security Systems Will Blow Your Mind 👻